Etch A Sketch Movie Now a Distinct Possibility
November 5th, 2009 admin
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Someone stop the madness already! This toy and board game licensing thing is already way beyond out of control. Yesterday we reported on Sony’s acquisition of the screen rights to the board game Risk, the latest in a long line of questionable movie deals involving branded playthings. The Wall Street Journal followed up with an article on the phenomenon today, addressing the “herd mentality” in Hollywood and the
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